Brand styling is the art of using color, pattern, illustration, and typography to communicate an intentional message. This message is one that will help your brand attract the right target audience, and to persuade people to invest in your products or services.
Many people think that brand styling is only creating a logo. Yes, this is an important part of your brand identity, but it is only of many other elements. A brand that is well styled will incorporate colors that communicate what it is trying to sell. Color plays a major role when it comes to a brand’s overall identity.
Did you know that brand colors evoke certain emotions in an audience? This ties into what is known as “Color psychology.” It is the study of how colors affect human perceptions and behaviors. Your brand’s color heavily impacts the consumers impressions of it and whether they wish to purchase from your business.
Have you ever noticed the colors on some of the brands that you purchase from, and what they mean? For example, green represents peace, growth, security, health, and wealth. It is best used for marketing the environment, food, and leisure. This color is used in the logos of Tropicana, Starbucks, Land Rover, and Animal Planet.
In a study titled “Impact of color on marketing,” researchers found that nearly 90% of instant judgments about a product or service can be based on color alone.
Here are 5 ways that a business can improve its brand and online presence:
TIP #1: HAVE A UNIQUE BRAND PERSONALITY
There are many businesses in every industry from beauty, food, to fashion, etc. However, what will determine a business’ success is its unique personality. You should not just start a business with no brand strategy or marketing plan. This will make it extremely difficult for you to target the right audience and make sales.
TIP #2: DEFINE YOUR NICHE
A business cannot market to every person. Narrow your target market by serving a certain demographic or offering a specific product or service. For example, if you are selling men’s skincare products, then you should not be marketing to young women. Finding your target market will allow you to create the right marketing content and attract the right consumer into purchasing your products or services.
TIP #3: USE EMAIL MARKETING
Have you ever heard of email marketing? It is a form of direct marketing that uses email to promote your business's products or services. Social media and a website are not the only ways to communicate with current and potential customers. Email marketing is another way for you to reach and engage with your audience. There are benefits to using email marketing.
Benefits:
Scalable - Email marketing can be used to reach large audiences or smaller targeted lists.
Conversions and increased sales - If you are having a sale or event, people can click on the link and follow your call-to-action right away.
Measurable - You can view the success of a campaign by using web analytics. You can also view what key words and subject lines have worked well. This will allow you to optimize future campaigns.
Increases traffic to your website
TIP #4: CREATE AN EFFECTIVE WEBSITE
If you have a business, it is highly recommended that you have a website. Even though there are many new channels, a website always remains at the core. It is important that your website showcases your brand’s identity. Your website design elements, such as colors, fonts, and images, all form your brand identity. Your brand should be cohesive throughout all your marketing channels.
A website is normally the first thing someone looks at to get to know a brand. Your site helps form a person’s first impression of your business. A website should be easy to navigate through. It should not be cluttered. A poorly designed website will drive consumers away from your brand and not toward it.
TIP #5: MAXIMIZE YOUR ORGANIC SOCIAL MEDIA PRESENCE
Are you creating content that is shareable? Content that will entice your target audience to take action? To maximize your social media presence organically, you need to create content that is high-quality and will stimulate an emotional response. You do not always need to pay to promote your business.
It is important to put thought into what you post. You should always have a strategy for your marketing and branding.
All aspects of your social media profile can be adjusted for better optimization and visibility. When posting on social media use the following factors:
A username that is easy to recall
A photo or logo that is easily recognizable
Key-word rich descriptions
Link to your website (trackable for metrics)
Do you need help to improve your brand and online presence? Are you about to start a business and need assistance with the designing process and branding strategies?
If you are ready to improve your brand and online presence, hiring a Graphic and Web Designer is your solution, contact checklistca today and find out how we can help you.